Internal and external factors determine how relevant a website is for certain keywords
"Bookbuilding" Services. Like any book, websites need to have meaningful amounts of content on the subject matter they address. In the absence of such content, the major search engines will not consider the website to be worthy of ever appearing on the short list of recommended "books"/ websites- often times referred to as page 1 of Google. IMS develops the necessary internal content/pages for a website to become competitive for targeted keywords within a broad or a limited geography. Each of these additional pages are optimized from an SEO standpoint and significantly improve our clients' relevancy for Google and the other major search engines.
Article Marketing. Like any book, a website also needs third party validation, i.e., a good book review. On the Web, a book review is called an "external link", i.e, a keyword or phrase within a third party website which links back to your website. IMS develops articles built around themes and issues that are pertinent to our customers' products and services. Each of these articles contain targeted keywords that link back to the appropriate pages of our clients' websites. These articles are submitted on a regular basis to a number of directories and third-party sites in order to build our client's relevancy for those keywords that pertain to them.
Market Research/Competition.IMS evaluates how competitive the online market is. We analyze the keywords that are driving the most meaningful traffic for a particular product or service, often within a certain geography, what segments of the market can be dominated, what keywords are attainable or overlooked, what local/regional search engine marketing opportunities exist, and where are opportunities for growth that our clients may have overlooked. IMS monitors our clients' online competitors, determines the extent of their search engine optimization efforts, and develops a plan to obtain higher search engine rankings. Understanding why your competitors rank higher in a natural (organic) search is crtical to be able to outrank them.
SEO Consulting. Our clients often consult with us on general business growth ideas, whether it be a new product or service, or ways to improve the current offering. At the same time, IMS is constantly analysing ways in which our clients can leverage new opportunities through their Web presence. IMS often enters into partnership arrangements with new and existing customers to pursue new growth initiatives. Our clients enjoy having an SEO expert available to answer any question, however big or small, and, and are pleased to share some of the upside with us on a case by case basis.
PPC Management/SEM. Pay-per click campaigns serve two basic purposes in Internet marketing: immediate impact and more real estate on search results. IMS manages pay-per click campaigns as a compliment to the SEO work done on behalf of its clients. IMS's objective, unlike some of its competitors, is to maintain pay-per-click spending at minimum levels, and use such campaigns only to address less valuable keywords or where dominating a keyword from an SEO standpoint is unlikely, given the competitive landscape.
