IMS develops customized tools to assist our clients do more online without breaking the bank, including:

Website Design Services. Not all websites are created equally. Most websites, unfortunately, are created simply to be attractive. This is not sufficient (and in fact should not be the first priority). IMS strives to strike the perfect balance among four critical factors: searchability, aesthetics, functionality and call to action (traffic conversion).

Landing/Squeeze Pages. One of the necessary components of any online strategy is to build a list of potential prospects- people who are interested in learning more about your product or service. Landing pages (or squeeze pages) are a very effective sales tool to prompt a response from a prospect, typically opting-in to a database in exchange for additional free information. IMS develops these types of pages and works with our client to craft the right message to plant the appropriate "seeds" among potential prospects who may have an interest in their offering.

Email/Viral Marketing. While millions of transactions are taking place online each day, a large amount of the activity on the web is research- research in preparation for a future action. With this in mind, it is important to develop an on-going dialogue with prospects and clients on the virtures of and developments in your business, so when they are ready to transact, your company is the first one that comes to mind. IMS develops an email/viral marketing campaign, which is entirely automated and comprised of the appropriate content and complimentary offerings that may be sold in tandem. Some of these campaigns may have a social media element to them, depending on the nature of the business.

Mobile Applications. With the proliferation of smart phones in recent years, a growing number of consumers conduct all of their web activities on their phones. IMS develops applications for the iPhone, iPad, Blackberry and Windows, which allow our clients to replicate most of the functionality of their websites within these applications. IMS also offers mobile marketing services, which in most cases prove to be a cost effective means of attracting new leads.